A new study points the finger of responsibility for the “worldwide pandemic of Type 2 diabetes” at beverage manufacturers. Try as they might to deny it, avoid it, or point the finger at some other industry or genetics, each new study backs up what my mom told us when we were kids, “Coke is not food. It’s colored sugar water and we don’t drink it in our house.”

Back in 1999 one brave leader in the food manufacturing industry gathered 11 C.E.O.’s from the largest companies in America. His plan to “warn the C.E.O.’s that their companies may have gone too far in creating and marketing products that posed the greatest health concerns” and become part of the solution–fell flat on it’s face. The bottom-line is sales, not nutrition. “Talk to me about taste, and if this stuff tastes better, don’t run around trying to sell stuff that doesn’t taste good.”

Yet, at the same time, those very manufacturers were investing major money in the science of manipulating our taste buds to eat more, so they could sell more.

Greed, greed, greed. No interest in nutrition or health.

That’s why reading labels is important.  Any so-called “food” that has any ingredients listed that my mom wouldn’t have served, I don’t eat. Although, there was a period of time when she bought instant breakfast and space food sticks.  But that’s a story for another blog.